Video search engine optimization is the latest to happen in the internet world. It is becoming all the more important to have videos to promote your website and online content as pictures can speak a language better than any words can. It is easy to upload videos for your clients to see and makes selling far easier than what it was. You certainly want to have your customers drooling after your products.

So, here are the tips for getting Videos on to your website:

1. First of all have the video sell itself with the use of a heading that grabs the attention. It is almost like a catchy jingle that people can associate you with. This should of course relate to the keywords or your catch phrase. Thus when the keywords are indexed in the search engine your video will pop up.

2. You could go ahead and add meta data to your video files. In order to ensure that search engine optimization does take place you must ensure that the keywords are all in place.

3. All the videos that you have must have their own word transcripts. This will further add to your credibility and also allow spiders relevant information to crawl. The transcript must certainly have keyword references and go on to highlight your content and the brand that you sell.

4. Next, you could have outbound links by adding video content to other sites such as You Tube. This will allow the visitor to link back to your site.

5. Furthermore, you could consider the length of the video. The audience’s attention can be held for a longer time by posting similar smaller videos rather than one large one. In case you have a large video consider breaking it up into smaller sections. This will keep your visitors curious and looking for more. Smaller videos are generally of a far better quality. Short, snappy clips is just what the visitor is looking more. This should not be more than one to three minutes as this will be less cumbersome to download.

6. In addition, you could consider branding. You could have logos or banners which the visitor can link and associate with you. This will help in the retention of your product in the customer’s mind and hence you will have more loyal customers on hand and increase video traffic.

7. Moreover, you could also have in bound linking. This is the link to your videos based on the keywords entered by the visitor. Whatever are the important keywords throughout the site will be linked to the videos. Hence, which ever of those words or phrases keyed in and they will be led to your website.

8. You could also opt for an option whereby your visitors can rate your videos. This way the further you go in the rating ladder more will be the visitors wanting to watch the video. After all it is all about numbers and everyone wants to be in the first slot.
Hence, although this is a fairly new technique it is worth trying out. If it is used aggressively in your marketing campaign then it will certainly get your cash till ringing.

If all this promotion material seems a bit confusing you can always use website promotion services to drive your videos and website into the search engines.

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Using streaming videos in the internet as a form of marketing
is a relatively new approach. Currently, most marketing
brochures and newsletters are using text and pictures in
combination to attract a consumer’s attention. Some pictures are
a combination of still and animated objects to better the
chances of attracting a prospective customer. But, if there is
anything advertisers and consumers have learned about marketing,
television advertisements are still the best way to attract
attention for a product and keep it in the consumer’s memory.

To fully understand why internet streaming videos are the next
step in online marketing, we need to be able to grasp the
objective of advertisers and the effects of the different
methods of advertising.

To begin with, online advertising began mainly with newsletters
in the form of emails or pop-up screens containing pure text and
some inanimate pictures. As internet users became more and more
accustomed to surfing the WWW, these newsletters and pop-up
advertisements gradually turned into annoyances. Marketing
newsletters started to look like junk mail and pop-up screens
became similar to billboard advertisements that you see
everyday. Also, pop-up screens disturbs the rhythm of internet
surfing. There you are browsing away when you see a link or
article which you decide to follow or read. Just as you are
about to click on it or just as you are in the middle of reading
it, the pop-up appears and displaces your current browser window
behind it.

In short, these common forms of advertising soon became major
annoyances in most cases that anti virus software developers
soon added anti pop-up features in their products thereby
drastically reducing the number of consumers that these pop-ups
were able to reach. To add emphasis to the drive against pop-up
advertising windows, Mozilla developed a built-in anti-pop up
utility into their web browser, Firefox. Just as the pop-window
is about to open, Firefox immediately denies the opening of this
new browser window. Nowadays, I rarely see pop-up screens on my
computer when I browse the WWW.

As far as email newsletters and advertisements are concerned, a
similar phenomenon is occurring where they have suddenly evolved
into what is known as junk mail or spam mail in internet
language. Again, anti-virus protection software creators
incorporated spam mail protection within their software while
numerous sites in the internet make available free, downloadable
anti-spam software. The biggest blow to spam mail marketing was
when e-mail providers decided to add anti-spam or spam blocking
utilities in their website. As a result of these measures
against pop-ups and spam messaging, an avenue in internet
marketing is about to close.

This is where streaming video comes in. It is undisputed that
television commercials are still the best way to attract
attention. The advertiser needs to make the product look good in
TV, but their primary objective is to attract the consumer’s
attention. Their second goal is to make the video memorable
enough so that the customer remembers the brand name when they
have need of the product. The most famous brand names like
Marlboro succeeded in their advertising campaign videos so much
so that people still remember the Marlboro man. In this
advertisement, the first thing you see are wild horses running.
This is quite an attention drawer since lots of people like
horses even when they haven’t seen one in person.

The main advantage of videos is their ability to instill
curiosity in a person. An apt demonstration of this ability is
when people are seen stopping at display windows of stores that
have television displays in them. When you see a moving picture,
you are immediately interested in what it is all about and what
will happen next. Even if you don’t stop in front of the
display, you will spare a glance or two. The uncanny part is
this, in the instant that you see people gathered in front of
something you haven’t seen yet, you will take time to look to
satisfy your curiosity. However, if that display happens to be
in your own neighborhood, you will gradually get accustomed to
it and begin to ignore it.

This is the strength of internet marketing through streaming
videos. It immediately grabs attention. The only thing that you
as an advertiser have to do is to make the video interesting
enough that it maintains or improves on that initial level of
interest. When the video is old enough to become common place,
you replace it with a new one. Unlike pop-ups or spam messages
or newsletters, they cannot become an annoyance because the
first thing it does is to grab the consumer’s attention and
curiosity.

With the use of videos, the consumer gets a clear picture of
what your product or idea is all about. This is an added bonus
to the attention grabbing feature of using videos for your
marketing or advertising campaigns. When a consumer knows what
you and your product are all about, they can begin to trust you.
After all, having the trust of your customer’s is better than
the bottom line. A trusting customer is one who will patronize
all your product lines. As good as your advertising video is, it
is still the quality of your product that matters in the end.

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As the web continues to grow at a rapid pace the demand for more and more videos on web sites is skyrocketing making video marketing more and more important to your internet marketing efforts.

To be able to help increase sales and traffic to your web site requires that you use this form of technology to its full advantage. In many cases people will encounter many challenges trying to add video to their websites and pages. A quick and effective way to do this is to use the YouTube Video Converter. This is a video solution that compresses your video into an .FLV web display file so that you can easily up load streaming videos to your web site that anyone can see. There are a number of benefits to using the YouTube Video Converter these include:

You can upload small files quickly: The Video Converter on YouTube allows you to upload even the smallest video file very quickly and easily. This means that regardless of how small the video is, if you think it will be effective in helping increase sales, you can quickly upload the video to your web site to help your business grow.

Create your own web movies with text link or logo: A big plus to using the YouTube Video Converter is that you can quickly create your own web based movies using your own text links or images in those videos with professional quality. Something that will give your streaming videos a feel and sound that will help increase the conversions you are seeing at your web site.

You can redirect visitors to another page: Another important distinction with the YouTube Video Converter is you can redirect those who are watching your video to your registration page. This will help you increase the total effectiveness of the videos that you are showing on your web site. Always post the link first thing in the video description as this will make it a live link.

You will give visitors a personal feeling: With each video that you make, your video viewers will have a more personal touch when they look at your videos. Part of the reason for this is the YouTube Video Converter allows you to add your own style to any video that you upload to the site making it more unique and increasing the amount of click throughs to your sales page.

Clearly the YouTube Video Converter can be a key tool helping you produce and upload high quality videos to your web site. Some of the many benefits that using this tool includes: you can upload files quickly, you can create your own movies with your text link or logo, you can redirect visitors to other pages when they have finished watching the video and you can give visitors to your site a one on one personal feeling. This will help you to see an increase in profits using the vital Video Marketing arena of internet marketing.

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Like all explosions in the digital market place, the affordability of computers in the consumer market alongside an increased adoption of broadband to the home increased the demand of information accessibility. Computers were not just affordable, but also more powerful; and, with increased bandwidth connections, consumers demanded richer media.

At the same time, the abilities that opened up to the consumer with increased computing power and faster broadband would be compared to the rise of the automobile—the freedom to adventure, but this time on the digital landscape. The ethos of a participatory culture was born; a concept where consumers changed the status quo of perceived value by actively participating in value creation: making and watching videos.

In the late nineties, online video began to take off with reports of 9 to 17% of businesses utilizing video streaming in some way; reporting that restrictions due to processing power and bandwidth were beginning to disappear. The introduction of MPEG-4 in 1998, and its industry standardization in 2000 paved the way for streaming video adoption, or progressive downloading (now utilizing the H.264 codec for highest quality video at lower bitrates).

For viral videos growth to really take hold of the mainstream, client-side browser compatibility for video playback was an issue. The answer came from Adobe Systems’ Flash software, which was being bundled with every major browser. Flash used to be used for web animation; when it could handle high quality video playback, its market share in browser compatibility quickly made it the first choice in online video playback. Currently, Adobe markets that Flash is installed on 95% of computers.

1990s: Web video is being developed but too bleeding edge for mainstream.
1990s: The shapers emerge with QuickTime, Windows Media Player, RealNetworks.
1998: Startup Guba brings web video to early adopters.
1998-2000: mp4 is standardized video format for web video (latest codec is H.264 in 2008).
2003: Metacafe enters the growing video market.
2004: 14.2 billion views of video during this year.
2004: Brightcove, Vimeo open their doors.
2005: Adobe buys Flash from Macromedia; Video playback utilizing Flash takes off.
2005: Google Video joins the market along with YouTube utilizing Flash.
2006: Google stops investing in Google Video, buys YouTube.

2006-2007: Kaltura and Ooyala launch.

2008: 14.3 billion views of video during a typical month.

2008-2009: The rise of cloud computing to host and scale video content.
2009: Speculated 420 million USD deficit for YouTube due to ownership of infrastructure.

A viral video is a video clip that gains widespread popularity through the process of Internet sharing, typically through email or Instant messaging, blogs and other media sharing websites. Viral videos are often humorous in nature and include televised comedy sketches such as Saturday Night Live’s Lazy Sunday and Dick in a Box; amateur video clips like Star Wars Kid, the Numa Numa videos, The Dancing Cadet, The Evolution of Dance, the “Benny Lava” video; and web-only productions such as I Got a Crush… on Obama. Some “eyewitness” events have also been caught on video and have “gone viral,” including the Battle at Kruger.

With the proliferation of camera phones, many videos are being shot by amateurs on these devices.[original research?] The availability of cheap video editing and publishing tools allows video shot on mobile phones to be edited and distributed virally both on the web by email or website, and between phones by Bluetooth or MMS. These consumer-shot videos are typically non-commercial videos intended for viewing by friends or family.

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It’s been a great year for YouTube. It’s officially a vital campaign tool, and there’s still no shortage of goofy comedy videos. Below we’ve compiled the top 10 for 2008, arrived at by combining the number of times viewed, newsworthiness and hilarity to bring you the cream of the crop.

10. Everybody Knows Who Sarah Silverman Is F***ing

The video was forwarded to death and the followup was predictable but damn if they aren’t funny.

9. Yes We Can

will.i.am’s “Yes We Can” won the election for Obama, if you believe some of the fluffier journalism during the campaign. Tragically, the success of the video led to CNN imprisoning will.i.am in a hologram for the sake of posterity (video below “Yes We Can”).

8. You Can Vote However You Like

Ron Clark Academy’s take on T.I.’s “Whatever You Like” was inspired, though not as bi-partisan as it could have been. “McCain’s the best candidate/With Palin as his running mate”? That just sounds sarcastic.

7. Tom Cruise On Tom Cruise: Scientologist

Gawker took a risk by posting this video, which is supposed to be for Scientological eyes only, but it eventually made its way on to YouTube. Worth watching for Cruise’s declaring, “We are the authorities on the mind.”

6. Andy Samberg, King Of YouTube

Was Andy Samberg responsible for YouTube’s $1.5 billion sale? Probably not, but he certainly didn’t hurt the site’s value with “Lazy Sunday” in 2005. Since then, his videos are generally YouTube stars… depending on how long NBC leaves them on the site.

5. Star Wars According To A Three-Year-Old

Good thing she didn’t try to explain any of the newer movies. Three-year-olds always miss the nuanced drama of Galactic Senate procedural votes.

4. Corey Won’t Take Off His Sunglasses

The Australian teen who threw a huge party at his parents’ house while they were away bucked the cliche by being completely unrepentant, profiting from the debacle, and having a pierced nipple. Read here about Corey’s frustratingly successful business ventures.

3. Drunk History

Technically posted a week before 2008, Drunk History made its way around the web early in the year and spawned three subsequent volumes. Michael Cera is sometimes criticized for only having one character, but anyone who’s ever read Gore Vidal’s Burr knows that Alexander Hamilton really was that awkward.

2. Indian Baby Toss Ritual

Name says it all.

1. O’Reilly Does It Live

It’s no surprise that Bill O’Reilly has a temper, but this leaked video from his days at Inside Edition really shows America’s newsman to be on a hair trigger (and a fairly puffy hair trigger at that). As the video gained popularity, Stephen Colbert filmed his inevitable parody of Papa Bear, which can also be seen below.

To watch more videos, you can get it from Rapidshare.com through Rapidshare Search. So don’t forget to visit Rapid4shared.com.

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